Throughout a typical day, the average 2014 human being will consume on their mobile devices a couple of YouTube videos, listen to a few songs, send and receive dozens of Snapchats, upload and browse several photos on Instagram, tag a few songs in Shazam, check their Facebook notifications more often than not, use GPS to find out where they are and where they need to be, hail a cab with Uber, check the weather, make a few phone calls, send out hundreds of text messages, compose and read lengthy emails, play some system and graphic intensive games, open and close dozens of various apps, and often browse the web when apps alone don’t suffice.

After 3 hours on the go, your battery is suffering with 35% remaining, and you begin to fear using your phone anymore, in case an emergency strikes where you actually really need to use your phone.

Mobile phone batteries were not designed with today’s intensive usage patterns in mind. A few years ago, you wouldn’t share so many videos and pictures throughout the day. A couple years ago, only map based applications used GPS. Today, it is not uncommon that an app require access to your location, camera, microphone, accelerometer, network connection, and bluetooth all at the same time. And it’s only getting more intense from here.

Two years from now at this rate, your battery won’t last you more than an hour. Let’s make 2014 the year of the battery, not the year of a 20% thinner device.